See or listen to this great article from MarketPlace about "How it became OK for men to take care of themselves."
It highlights those hilarious Old Spice commercials. "...men’s personal-care market will reach $4.2 billion in 2015, estimated an analyst with Mintel.....Just over half of men surveyed use specialty skincare products, almost 60% use facial skincare and 80% use hand or body lotion. "
Masculine does NOT = weathered and wrinkled.
Aging well does not make you a pansy.
Taking care of your skin does not = effiminate.
This isn't make-up, foundation, cover up, powders, weird lotions or smelly oils - it is science.
So - which products to use? Literally all of the products; Redefine, Reverse, Soothe, Unblemish, Acute Care & Macro Exfoliator will work for guys. On the Results page you'll see TONS of guys results, some below too.
There is a NEW regimen - just for guys. BEYOND the SHAVE. It is a simple approach to men’s skincare curated by the Doctors specifically to address men’s shaving needs.
This three-step regimen is clinically proven to alleviate razor irritation and reveal better-looking skin & helps address one problem men have with skincare - the TIME it takes! This replaces your shaving cream and after shave and only adds one extra 30 second step - but with HUGE RESULTS!
Go here to order, watch the videos below.
Yes, genes play a part & likely they have had Hollywood "work done." :) We also don't know if they use R+F, but the guys on the right obviously have taken care of their skin. Illustrates that you DO have some say in how you age....